T.J. Maxx Is Offensive to the Max In a commercial for T.J. Maxx that ran nationally this week, an effeminate fashion designer in a caftan was hysterically enflamed over the company’s low prices, perpetuating a worn-out and denigrating stereotype about gay men. Whining that “this T.J. Maxx thing” is ruining business for his “gorgeous creations,” the designer throws a fit while his less effeminate assistant tries to calm him. The assistant condescends to him in a weary voice because, like a pouting child, the designer is incapable of caring for himself. After the assistant tries to reassure him that he’s “still the golden boy,” the designer throws a hand to his head, pronouncing, “It’s official-I have a migraine.”
I REALLY want to see this commercial! Anybody that finds it online wins a BIG GAY PRIZE!!UPDATE:I FOUND IT. NO PRIZE FOR YOU.I guess it’s all coming around though as it looks like T.J. Maxx is now courting the gay dollar.